Customer story · Life insurance

How a life insurer improved persistency with multilingual Agentic AI

Personalised renewal and servicing conversations in ten-plus languages, on voice and WhatsApp, reached policyholders manual calling never could, and finished the task on contact.

The challenge: reaching the right person, in the right language

A life book spread across a dozen states is a dozen languages, channels and time preferences. A single-language call centre reaches the customers it can reach; the rest drift toward lapse. Servicing requests pile up in a queue, and re-engaging a lapsed policy is nobody's full-time job.

What we deployed

Agentic Universe ran renewal reminders, service requests and lapsed-policy re-engagement across voice, WhatsApp, SMS and email, in the customer's own language with natural code-mixing. Conversations were personalised with claims and policy history, and the agent finished the task on contact: updated the record, took the payment, booked the callback.

How it works

One agent layer carried context across channels: a conversation could start on a call and finish on WhatsApp without the customer repeating themselves. Grounded on the insurer's data, the agent stayed accurate on premium and rules, and handed sensitive or high-value cases to an advisor.

Governance and compliance

Outreach respected consent and calling windows, every interaction was logged and auditable, and human sign-off gated the high-stakes moments. The audit trail that compliance used to assemble by hand was now complete by default.

The results

The insurer engaged policyholders that manual calling never reached, lifted persistency and sum-insured attach on targeted portfolios, and cleared servicing backlogs, without a linear increase in agents.

Why it matters

Every agent performing like your best one, in every language, on every channel, at any hour. That is what built to scale actually looks like for a regulated life insurer.

Deployed under NDA and anonymised at the customer's request. Named references available in your segment on request.

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